HomeDirty TackleKaka’s inclusion in Brazil squad shows marketers still in control of the team

Kaka’s inclusion in Brazil squad shows marketers still in control of the team

August 13, 2015

Orlando City midfielder Kaka has been called up to the Brazilian national team for a pair of friendlies against Costa Rica and the United States, making him the first MLS player to get a Brazil call-up.

Good for him, right? With nine goals in 22 appearances, he’s been playing well and Brazil manager Dunga justified the decision by explaining the need for experience. From ESPN FC:

“Kaka is a reference, like Robinho before him,” Dunga said during his news conference, stressing the need for youth and experience. “He gives us experience and maturity when times are difficult, when we need it off the field and on.

“We need to bring in young players to give them experience and have older players there to help them.”

But what makes the decision suspicious is the fact that 33-year-old Kaka, who has great memories but little future with the team, replaces 23-year-old Liverpool midfielder Coutinho, who could be vital to Brazil’s future. And there’s the coincidence that both matches will be played in the U.S., where Kaka is a far bigger draw than Coutinho, especially now that he plays in MLS and is coming off an MVP performance in the league’s All-Star Game.

Sadly, this information falls into line with the recent investigation by Brazilian journalist Jamil Chade that revealed the contractual influence of marketing firm ISE on team selection, removing all concern for player development in favor of pure profit generation.

It’s not just business interests damaging Brazil, though. Dunga is ensuring that personal biases play a role, too. He also excluded Thiago Silva, whom he stripped of the captaincy upon returning to the job, in favor of 24-year-old Arsenal bench warmer Gabriel Paulista.

So if you’re still wondering how a nation with so much talent can disappoint at major tournaments like Brazil have been doing in recent years, here’s your answer.





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