Ronaldinho showed off his new watch on his social media accounts, saying it was given to him by LeBron James.
Why did LeBron James give Ronaldinho a watch? Well, it happens to be the Audemars Piguet Royal Oak Offshore LeBron James, which is part of a limited edition of 600 designed by James. It first went on sale in 2013 for $51,500, but now sells for about $60,000. And he probably gave one to Ronaldinho so people like us would talk about the fancy watch he’s hawking. This is how advertising works in the social media age. Which is nice for Ronaldinho.