Benfica take sponsorship too far, put airport check-in desk on the pitch

This is so wrong

(James Fielden)

Sunday’s Lisbon Derby was the type of event where all the stops are pulled out. This, apparently, is why Benfica sponsor Emirates airline decided to stamp out the last embers of all that is good and pure in football by setting up a mock airport check-in desk on the pitch for the players to run past after warming up before the match.

Despite enduring this soul crushing shame, Benfica still beat Sporting 2–1. Thankfully, Benfica fans were there to provide some actual, non-corporate atmosphere.