Reconciling brand synergy and club identity in the age of Red Bull’s football empire
When a football club's ultimate purpose isn't just playing football, things can get complicated.
Rb Leipzig
-
-
Frankfurt goalkeeper shown red two minutes into match
It’s pretty simple: Don’t use your hands outside of the box In a less-than-epic Bundesliga battle over the weekend, second-place RB Leipzig triumphantly trampled over sixth-place Eintracht Frankfurt.…
-
Red Bull Salzburg player wears Red Bull Leipzig shirt during Champions League qualifier
Oh, the problems of modern football. Red Bull Salzburg played a Champions League qualifier against Latvian champs FK Liepaja and defender Andreas Ulmer was caught wearing a…
-
RB Leipzig manager injures himself while trying to dodge celebratory beer shower
RB Leipzig, a club founded in 2009 by a famous battery acid flavored beverage firm, won promotion to the Bundesliga by beating Karlsruhe 2–0 on Saturday. This…