Benfica take sponsorship too far, put airport check-in desk on the pitch
December 12, 2016
This is so wrong
Sunday’s Lisbon Derby was the type of event where all the stops are pulled out. This, apparently, is why Benfica sponsor Emirates airline decided to stamp out the last embers of all that is good and pure in football by setting up a mock airport check-in desk on the pitch for the players to run past after warming up before the match.
Just when you thought football had reached peak cringe, Benfica exit the pitch through an Emirates check-in desk after warming up. pic.twitter.com/QYPGvLArLT
— James Fielden (@James_Fielden) December 11, 2016
Despite enduring this soul crushing shame, Benfica still beat Sporting 2–1. Thankfully, Benfica fans were there to provide some actual, non-corporate atmosphere.