The strange world of football club Christmas videos

Holiday themed self-promotion can produce some very odd results

Antonio Conte: Overcome with holiday joy

Christmastime: One last frenzy of saccharine enriched consumerism to close out the calendar year. Many baffling sales pitches have been made under the guise of festive celebration, but football clubs seem to have a special knack for producing content of this type. And the holiday season is better for it.

Here are some of the latest examples.

Celtic FC

You know this is going to be unsettling the second Leigh Griffith appears as a tiny elf on a shelf, but when the kid opens the front door to find Brendan Rodgers looking at him like this…

…and doesn’t immediately slam it shut and run away screaming, you know you have entered a universe that has nothing to do with reality. Also, why are they giving this kid an entire shop’s worth of Celtic merchandise to hoard under the stairs? Aren’t there other young fans who would appreciate some of this stuff? Maybe even say “thank you” when a professional footballer magically appears to give him a free gift? Ungrateful little git.

Chelsea FC

Antonio Conte staring into the camera like he wants to murder your ancestors kind of distracts from the misdirect they’re trying to achieve, because by the time they get to everyone playing games and having fun, you’ve already wet yourself, turning your pants the same color as that godawful yellow shirt all the players are wearing.

Barcelona FC

There was a meeting where the following exchange took place:

“OK, our theme is ‘sharing happiness’…what’s the best way to convey that in one minute and 36 seconds?”

“Well what if we have Santa Claus, dressed as a history professor, in a psychiatrist’s office…”


And whoever said, “Wait, isn’t that completely weird?” was overruled and probably fired, leaving them unable to buy gifts for their family this year. The end.

Arsenal FC

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This is 100% batshit insane. The accents that sound like something out of an abandoned Pixar film. The continued degradation of Santi Cazorla. The attempt to appeal to Australians with tired caricatures of their own existence. The tacked-on “Merry Christmas” that has nothing to do with anything that just happened. Per Mertesacker trying to start a fire using his own body. The inclusion of a long forgotten Carl Jenkinson.

The fact that this video exists proves that we will never fully understand the universe or the human mind.

Juventus FC

After taking in all of the insanity we have to this point, it’s nice to end with a video that’s actually quite good. Juventus’ pizza loving zebra mascot Jay (OK, but this one is a little insane, too) fulfills a Christmas wish carelessly lost by an elf who may or may not be hopped up on methamphetamine.

To recap, more animated mascots and less creepy managers, please.