The normally quiet January window was anything but that in 2018.
The failure of the men's national team has brought an urgency to calls for change at the federation level while longstanding issues faced by US women's soccer continue to go overlooked.
The demands of the modern game are making it increasingly difficult for one person to wear multiple hats.
Blaming a nation's improving domestic league for failures at the international level is fundamentally flawed.
The voters for FIFA's annual awards are often far from the best at voting.
The problems with the international game are significant, but they're also fixable.
FIFA's modified policy on political symbols is an improvement, but still leaves plenty of room for controversy.
Falling back on the usual suspects can serve a purpose, but true growth for a club requires research and gumption.
The right things have been said, but the question now becomes whether more will be done to address an ongoing problem.
PSG have spent the biggest, but the likes of West Brom and Everton might have a greater impact on the global market in the long run.